What’s Metalabel?

Metalabel is an operating system for groups of creators to release work, collaborate, and support one another

A metalabel is a release club where groups of people who share the same interest drop and support work together. It’s a lightweight structure that creates economic, emotional, and creative alignment between collaborators.

The Creator Economy is creativity in single-player mode: every creator competing against everyone else for followers and attention.

A metalabel is creativity in multiplayer mode: groups of people pooling skills, audiences, and resources in support of a larger creative vision or purpose.

Our purpose is to establish the metalabel as key infrastructure for creative collectives and to inspire a new culture of creative collaboration and mutual support.

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A model for a new creative era


Yancey Strickler

Cofounder of Metalabel, Kickstarter, and the Creative Independent and the author of "This Could Be Our Future: A Manifesto for a More Generous World."


Creativity in multiplayer mode

Austin Robey

Metalabel squad